Principles Of Marketing By Philip Kotler 13th Edition Ppt Presentation
Presentation on theme: 'Principles Of Marketing PHILIP KOTLER, GARY ARMSTRONG'— Presentation transcript. 30 Marketing Concept (pp. 12-13) Consumers Favor: Products that satisfy their wants and needs Management's Focus: “customer centered” Understanding needs and wants of customers – what they. PowerPoint Presentation (Download Only) for Principles of Marketing, 17th Edition. Kotler, Northwestern University. Gary Armstrong, University of North Carolina. Share this page.
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Rival Consoles Odyssey Rare. PRINCIPLES OF MARKETING Philip Kotler and Gary Armstrong Eighth Edition Philip Kotler and Gary Armstrong Chapter 1 Marketing in a Changing World: Creating Customer Value and Satisfaction What is Marketing? Process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. More simply: Marketing is the delivery of customer satisfaction at a profit. Core Marketing Concepts Core Concepts This CTR corresponds to Figure 1-1 on p. 4 and relates to the discussion on pp Also to the CTRs numbers which follow.
Core Marketing Concepts Products and Services Core Concepts Needs. These emerge from a state of felt deprivation. Bela Bartok Romanian Folk Dances Pdf Free there. Ask students to distinguish among physical, social, and individual needs. These are the form taken by human needs as they are shaped by culture and individual experience.
Shamshad Begum All Mp3 Songs Free Download. Have students provide examples for different wants based upon geographical differences, gender, age, wealth. Link culture to socio-economic standing, education. These are wants backed by buying power. Discuss such popular items as dream vacations or favorite cars to illustrate the difference between wants and demands.
You may want an Acura Legend but drive a Subaru Justy. Introduce the idea that demands are often for a bundle or group of benefits and may address a number of related needs and wants. These are anything offered for sale to satisfy a need or want. Have students discuss an extended view of products to include services and ideas. Discuss the role of value in distinguishing products. Discussion Note: Ask students to identify their product choice set for cars, vacations, dating partners, or college professors. These are the act of obtaining desired objects by offering something in return.